Last updated 28 June 2019
Conditions of Use of the website https://theargeo.com
2.3 Services or Related Services
2.4 ARGeo application
2.6 augmented reality
2.7 Elements of augmented Reality
2.9 Selection of Offers
2.12 affiliated business
2.13 Third parties
4. Content of the Website https://theargeo.com and Services
5. Unauthorized use
6. Intellectual property rights on the website https://theargeo.com
7. Content and services provided by Third Parties
8. Third Partis' intellectual property rights
11. Limitations of Liability
12. Discontinuance of Services
14. Applicable law and jurisdiction
and Fimesp S.r.l. ("Fimesp", "we", "our") in relation to the browsing on the website
https://theargeo.com and the use of the services provided through it.
If the User browses and uses the website https://theargeo.com as well as the services provided
through it on behalf of another person or entity, the User declares and warrants to be authorized to
do so in the name and on behalf of that person or entity.
https://theargeo.com website and its services ("Related Services" or "Services").
https://theargeo.com and the services, constitute a legally binding agreement between the User and
2.2 User: The natural person who browses the website https://theargeo.com and uses the website
and related services in the name and on behalf of himself or herself or of another natural or legal
2.3 Services or Related Services: Services provided to the User through the https://theargeo.com
2.4 ARGeo application: application downloadable and usable through a mobile device, whose
purpose and functionality are described on the website https://theargeo.com by referring to the
relevant Conditions of Use [insert the Conditions of Use of the ARGeo application].
2.5 Geo-localisation: the process or technique of identifying the geographical position of a person
or device by means of information collected over the Internet, which is a feature of the ARGeo
application as indicated on the website https://theargeo.com.
2.6 Augmented reality: enrichment of perceptions of the surrounding reality through digital
2.7 Elements of Augmented reality: virtual objects placed through Augmented reality tools in the
map embedded in the ARGeo application and corresponding to the products offered.
2.8 Offers: publication on the ARGeo application of discounts and/or promotions of products that
can be purchased or picked up by providing a coupon to the sellers at the relevant business affiliated
with the ARGeo application.
2.9 Selection of Offers: selection of Elements of Augmented reality using augmented reality tools.
2.10 Coupons: tokens to redeem the price of products being Offered.
2.11 Sellers: owners or representatives of the affiliated business, even if they are registered as
2.12 Affiliated business: business where Coupons can be redeemed for Offers published in the
2.13 Third parties: natural and/or legal persons who are not Users.
2.14 Disclaimer: Exclusion of warranties and representations in relation to the content, operation of
the ARGeo application and related Services as set out in clause 9.
The User acknowledges and accepts that if he/she accesses, browses and uses the website
https://theargeo.com, its functions and related Services, he/she will be bound by these Conditions of
Use. The use of the website and Services are not intended for minors under the age of 14 years and
the use of the ARGeo application is not authorized to such minors. By browsing through and using
the website https://theargeo.com, the User declares under his or her own sole responsibility that he
or she possesses the age requirements necessary for this purpose. If the User requests information
through the contact form in the section "Contact Us" of the Website https://theargeo.com, in the
name and on behalf of another person or entity, the User represents and warrants to be authorized to
act in the name and on behalf of that person binding he or she, until proven otherwise, to these
the Website https://theargeo.com and the Terms and Conditions applicable to the ARGeo
application [insert link to the Terms and Conditions of the ARGeo application], the latter shall
prevail over the former with respect to the use by Users of the ARGeo application.
4. Content of the ARGeo application and Services
Fimesp provides the website https://theargeo.com in order to describe and illustrate to the User the
functionality of the ARGeo application that is an application that allows the User to discover or
search for geo-localized products on the map integrated in it, displaying them through augmented
Reality technology so that, once reached, these Elements of augmented Reality can be captured by
the User's camera and will be saved in the respective profile of the ARGeo application. Each
Element of augmented Reality corresponds to the product chosen by the User and is the subject of
an Offer that the User must capture using the ARGeo application. The Element of augmented
Reality is also combined with redemption codes, the Coupons, which can be used to purchase or
pick up the product of interest at the Seller's affiliated business, following the selection of the Offer
published on the ARGeo application by virtue of the agreement between Fimesp and the Sellers.
Moreover, the Coupons can be assigned as gifts to the contacts who are part of the network of
"friends" of the User who can then create its own community within the ARGeo application.
In addition, through the Website https://theargeo.com Fimesp allows the User to download the
ARGeo application through the channels App Store and Google Play and the use of the Services
related to the website https://theargeo.com. Through the Website https://theargeo.com it is also
possible to request for information in the contact form in the "Contact Us" section as well as to
interact with the profiles of social networks associated with the Website https://theargeo.com and
the application ARGeo (e.g. Facebook, Instagram, LinkedIn).
5. Unauthorised use
The User undertakes to use the Website https://theargeo.com and related Services in accordance
Users, in particular, may not:
Reverse engineer, decompile, disassemble, translate, copy, store, modify or create derivative
works based on the Website https://theargeo.com or on any portion of it and/or any of its
contents, including the computer program on which it is built, and/or any part thereof, and the
limits of the provisions of Articles 64-ter and 64-quater of Law 22 April 1941 No. 633, on
Bypass the computer security systems used by the Website https://theargeo.com or its licensees
to protect the content accessible through it, including through attempts to access, without
authorization, parts or functions of the website, as well as systems or networks connected to it or
any Fimesp server, through hacking techniques, password interception or any other illegal
Use any robot, spider, search and/or website retrieval application, or any other device, process
or automatic means to access, retrieve, monitor, scrap or index any portion of the Website
https://theargeo.com and/or its contents;
Sell, rent, license or sublicense or otherwise transfer the Website https://theargeo.com or any of
its contents, including but not limited to mirroring, framing or linking to other computers,
servers or websites;
application [insert the link to the Terms of Conditions of the ARGeo application], as described
on the Website https://theargeo.com;
Use the Website https://theargeo.com in any other improper manner such as to violate these
Users are not authorised to reproduce, duplicate, copy, distribute, communicate, make available to
the public, sell, resell or exploit the https://theargeo.com website and/or any portion of the same and
related Services without prior written permission from Fimesp, guaranteed directly or through a
specific resale programme.
In the event of the perpetration of even just one of the conduct highlighted, Fimesp reserves
the right to block access to the website https://theargeo.com to the User, without prejudice to
the right to take action before the most appropriate authorities, including judicial ones, for
the protection of their interests and compensation for the damage suffered.
6. Intellectual and Industrial property rights in the Website https://theargeo.com
The contents available on the Website https://theargeo.com, the computer program that constitutes
and supports the Website https://theargeo.com as well as the preparatory materials for the design of
the computer program itself are protected by laws on author's rights and other international laws and
treaties aimed at protecting intellectual property rights, including database rights, and, unless
otherwise specified, their use is permitted to Users exclusively within the limits specified in this
Fimesp grants the User, for the duration of these Terms and Conditions, a personal, non-transferable
and non-exclusive license, only for personal and never commercial purposes and limited to the
device used by the User for the use of the Website https://theargeo.com and its contents.
Where expressly indicated on the Website https://theargeo.com, the User, for mere personal use,
may be authorized to download and/or copy and/or share certain content made available on the
same (e.g. Facebook, Instagram, LinkedIn widgets), provided that it faithfully reports all copyright
and other indications as required by Fimesp. Any use of the Website https://theargeo.com and/or its
contents other than as provided under these Terms and Conditions is strictly prohibited. The
violation of the provisions of this paragraph will authorize Fimesp to immediately terminate your
access to the application.
All the figurative or word trademarks and distinctive signs, including logos and designs included on
and/or corresponding to the Website https://theargeo.com and related Services, including when they
can be viewed within the same ("Trademarks and Distinctive Signs"), are protected by the industrial
and intellectual property laws in force and the related international treaties and remain the exclusive
property of Fimesp or its licensees. It is expressly forbidden to the User to use any Trademarks and
Distinctive Signs without the prior written authorization of Fimesp.
7. Third Parties' contents and services
Fimesp does not carry out any control, check and/or preventive moderation on the contents or links
provided by Third Parties on the Website https://theargeo.com. Fimesp is not responsible for such
content, its accessibility, any defects and/or flaws.
The User can use the services and/or content included on the Website https://theargeo.com provided
Under no circumstances will Fimesp be held responsible for the correct functioning or availability,
or both, of the contents and services provided by Third Parties or for their respective defects and/or
flaws. Fimesp disclaims any liability towards the User with respect to any loss or damage he/she
may incur (including for example any loss or damage to the IT devices, hardware and/or software
included) arising from or connected with the access, use, reliance on any third-party content and
websites on the part of the User or that is caused by or connected to any purchase of products or
services made available on such third-party websites.
8. Third Parties' Intellectual and Industrial property rights
Third Parties' content and, by way of example only, the trademarks and all other distinctive signs,
whether denominative or figurative, including logos, designs, illustrations and images related to
Third Parties and the contents published by Third Parties on the Website https://theargeo.com are
the exclusive property of Third Parties, their licensees, they may be protected by Industrial and
Intellectual property rights and their provision and use are governed by the terms and conditions of
such Third Parties. Fimesp does not hold any such content and Industrial and Intellectual property
rights and may use it only within the limits and in accordance with the contracts concluded with
these Third Parties and for the purposes outlined therein.
The Website https://theargeo.com and the related Services are provided "AS-IS", "As available" and
without any kind of explicit or implicit representations or warranties including but not limited to
representations or warranties of non-infringement, security, accuracy, merchantability and fitness
for the purpose for which the Website https://theargeo.com and the Services are provided. The use
of the Website https://theargeo.com and the functionalities accessible through it, including the
ARGeo application described therein, is carried out by the Users at their own risk and under their
Fimesp does not warrant that (i) the Website https://theargeo.com, the related Services and the
ARGeo application are secure and available at any time and location, (ii) any defects or errors on
the Website https://theargeo.com will be correct, (iii) the software that constitutes the Website
https://theargeo.com is free of viruses or other harmful content, (iv) the use of the Website
https://theargeo.com and the related Services will meet the User's requests without prejudice to
Fimesp's best efforts to comply with industry standards, including security standards (v) the use of
the ARGeo application as described on the Website https://theargeo.com is exactly corresponding to
the aforementioned description.
The User shall hold harmless and indemnify Fimesp, its affiliates, controlled or parent companies
and each of their representatives, directors, agents, licensees, partners e employees, from all actions,
claims, obligations, liabilities, losses, damages, costs, including legal costs, expenses, that arise
from or in connection with damages inferred to other Users, Sellers or Third Parties, in relation to:
The User's infringement of legal provisions and Intellectual Property rights or other third party-
rights in relation to the Website https://theargeo.com; and/or
The unlawful or incorrect access to or use or the misuse of the application ARGeo and the
related Services on the part of the User.
11. Limitation of liability
Fimesp, to the maximum extent permitted by the applicable law, may not be liable for damages of a
contractual and extra-contractual nature towards the User and Third Parties except for fraud or gross
negligence when these constitute an immediate and direct consequence of the its activity through
the Website https://theargeo.com and the ARGeo application . Therefore, Fimesp, will not be liable
Any loss of business opportunity and any other loss, even indirect, possibly suffered by the User
(such as, by way of example but not limited to, commercial losses, loss of revenue, gains,
profits or alleged savings, loss of contracts or business relationships, loss of reputation or
goodwill value etc.);
damages or losses deriving from discontinuances or malfunctions of the ARGeo application due
to force majeure events or, in any case, to unforeseen and unforeseeable events and, in any case,
independent of the will and unrelated to the sphere of control of Fimesp such as, by way of
example without limitation to, breakdowns or interruptions of telephone or electric network, the
Internet and/or other means of communication, unavailability of websites, strikes, natural
events, viruses and computer attacks, discontinuances in the supply of third-party products,
services or applications;
The incorrect, unlawful or unsuitable use of the ARGeo application on the part of the User or
The quality and suitability for the respective purposes of the products purchased or received in
promotion by the User upon redemption of the Coupons at the affiliated businesses with the
The User's infringement of Third Parties' and Sellers' rights, including Industrial and Intellectual
To the extent permitted by applicable law, Fimesp will not be liable for any material damage,
personal injury or death that may occur while using the ARGeo application as described on the
Website https://theargeo.com, including any legal actions in connection with breach of law, legal
provisions or regulation or in the event of alleged negligence or other non-contractual liability on
the part of the User.
12. Discontinuation of Services
In order to ensure the best possible use of the Website https://theargeo.com and the Services to the
User, Fimesp reserves the right to discontinue the access to the Website and the Services due to
maintenance or update of the system, advising the Users through continous Website
All communications relating to the use of the Website https://theargeo.com and the related Services
must be sent using the contact information indicated in clause 17 or by means of the contact form
which can be found in the Website's section "Contact Us".
14. Applicable law and jurisdiction
in relation to the Services provided through the Website https://theargeo.com will be subject to the
jurisdiction of the Court of Milan, except for the exclusive jurisdiction of the courts under consumer
law, where applicable.
Fimesp reserves the right, in its sole discretion, to modify or replace all or part of these Terms of
Use. Fimesp will inform the User of any of the aforementioned changes by posting a banner
notification on the Website https://theargeo.com. If as a result of the aforementioned notifications
the User continues to use the Website https://theargeo.com and the related Services, such use will
amount to the acceptance of the notified changes. Fimesp also reserves the right to change, suspend,
or discontinue, limit or restrict the provision of the Services, the content and functionality of the
Website https://theargeo.com, at any time, even without notice, if it deems that a breach of the
Fimesp in relation to the browsing and use of the Website https://theargeo.com and all the Services
User acknowledges and agrees that, in case of inconsistencies or incompatibility between the Italian
Fimesp S.r.l. - innovative startup innovativa is a company incorporated under the laws of Italy,
registered with the Chamber of Commerce of Milan, C.F./P.IVA: 10040930967, having its legal
seat in Vicolo Calusca 10/C, 20123 Milan (Italia) and it can be contacted at the email address